SUZUKI CARS, CONVENIENT VERSATILITY

The history of Suzuki begins with the 20th century. At that time, in the midst of modernizing its industry, Japan was fertile ground for shrewd entrepreneurs cultivate innovation and expertise to establish a consumer society in a country with strong traditions. The appetite of Japanese citizens for new technologies formed the basis of a flourishing market where the vision of company founder Suzuki Michio was set to make a strong impression. Originally focused on the production of sewing machine tools for the textile industry, the Japanese brand is reorienting itself towards engines and engine products, including car construction, boat manufacturing and especially the production of motorcycles.

histoire-suzuki

From motorcycles to the automotive industry

It is this last sector that contributes to making the company known worldwide. After a thunderous start in the 1960s in Japan, Suzuki diversified its activities and opened new factories throughout the archipelago. The reliability of its engines drove the Western giants of the automotive sector to partner with Suzuki to establish bridgeheads in the Land of the Rising Sun. General Motors and Fiat in particular have entered into numerous mutually beneficial partnerships with the Japanese company, enabling it to promote its various vehicles in Europe and the United States. Its reputation is growing with the Bandit and Hayabusa motorcycle models as well as with its small city cars, perfectly suited to the requirements of urban traffic. Today, Suzuki is present in many countries, emerging countries included, where the quality, the constant reliability of its productions as well as its originality never cease to impress users.

A pragmatic Range

Suzuki is a brand with a pragmatic spirit. This founding characteristic of its philosophy gives it qualities highly appreciated by today's drivers. It is no coincidence that one of its first commercial successes in the United States was a compact car with clean lines that contrasts singularly with the big American cars designed for the great outdoors. This attraction for the city car, quick to fit into urban labyrinths, is found in many of its current productions. The Suzuki Celerio and the Suzuki Ignis display the same characteristics of understated design while offering spaces designed for everyday life. This is where the compact is combined with the practical. However, the Japanese brand does not lose sight of the pleasure aspect of driving. The Suzuki Swift in particular, if it remains true to its roots, has the desire to be a sharp city dweller, always on the lookout for twists and turns, where it can express its sporty qualities.

Evolution as a state of mind

Suzuki's main asset is its ability to evolve and adapt to the demands of a constantly changing automotive market. In particular, it has proven to be very competent in the production of SUVs, a range which has been expanding rapidly since the early 2000s. The Suzuki Vitara and the Suzuki C-Cross are the symbols of the successful marriage between the desire for sporty driving and the demands of urban traffic. Hyper-connected, safe and aesthetically neat, these models display the dynamism of a prolific brand, always looking to the future. The Suzuki Jimny plays with the rules of the 4-wheel drive sector. Its small size allows it to navigate city roads with ease while retaining an adventurous spirit that comes to the fore on mountain passes.

Welcome to Suzuki Monaco & Menton

In 1999, the Japanese brand was the 6th manufacturer to join the Segond Automobiles Group. Led by Christophe Salon, our sales teams are at your entire disposal to help you discover the Suzuki range in our showrooms in Monaco and in Menton.

Looking forward to welcoming you !

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